Only 3 client spots left for September 2026
Done-for-you pipeline. Pay per qualified sales call.
Slate handles targeting, infrastructure, copy, outreach, and replies. Your team takes the qualified calls.
Selected clients
Our clients are backed by
Why campaigns have not worked yet.
Most teams lack the infrastructure, market coverage, and reply handling required to run campaigns consistently.
SYSTEM CHECK
sending fleetNOT BUILT
verified listNONE
reply motionNOBODY OWNS IT
No sending infrastructure
Without separate domains, verified lists, and deliverability monitoring, campaigns cannot scale safely.
MARKET COVERAGE
reached, ever~40
addressable40,000
coverage0.1%
Most prospects never hear from you
Referrals reach people who already know you. They leave most of the addressable market untouched.
SIGNALS
"interested"NO FOLLOW-UP
pricing objectionLOST
no-showGONE STALE
Good replies go cold
Slow follow-up loses interested prospects, objections, and no-shows before they can become meetings.
Real numbers from live campaigns.
Slate charges for qualified sales calls, not sends or contact volume. There is no account-management layer between you and the work.
29 leads / mo
Referral leads per month generated for Benson Law. Every one was recorded in the firm’s CRM.
80 leads
Commercial leads generated for JR Land & Haul in eleven weeks. Property managers, contractors, facilities buyers.
$1.8M pipeline
Pipeline built for a branding agency with $150,000 average contracts, $1.5M of it in the first 60 days. 12 qualified meetings, $450,000 closed.
Figures from campaign data, Smartlead and Supabase, August 2026.
How it works
Four stages from prospect list to booked call.
The numbers below come from the Benson Law campaign. Select a stage to see how we ran it.
Counts from one real engagement: Benson Law, spring 2026.
[01]
List Engine
We build each list for the campaign. Prospects are sourced from the agreed ICP, combined across several data sources, and scored 1 to 10 for fit.
✓ Prospeo, Exa, and lookalike graphs in parallel
✓ Every lead scored 1 to 10 for fit
gate: fit below 7 is discarded
What happens after the first call.
Strategy call
In 30 minutes, we define your market, estimate campaign size, and review whether the cost per call works for your business. You get the analysis either way.
before you commit
Campaign setup
We buy the domains, warm the inboxes, build and verify the lists, and write the copy. You approve everything before launch.
weeks 1 to 3
Campaigns launch
We run the outreach, answer replies inside the hour, and book qualified sales calls on your calendar with an account brief.
week 4 onward
What Slate handles.
You provide the offer and take the sales calls. We handle the work required to create them.
Dedicated sending fleetDomains bought and warmed for three weeks, inboxes throttled at nine sends a day. Your corporate domain never sends a campaign email.
Lists built and verifiedSourced per campaign from your ICP, scored 1 to 10 for fit, and every address verified before it can enter a campaign.
Copy, written and approvedCampaign copy drafted for your offer and signed off by you before anything sends.
Reply managementEvery reply is read, classified, and answered inside the hour. Positive replies get a call proposed immediately.
Sales calls with briefsQualified sales calls land on your calendar with an account brief attached.- Campaign reportingA live portal shows every send, reply, and meeting. You see the same campaign data we do.
Assets stay yoursDomains, verified lists, copy, and campaign history transfer to you if you ever leave.
We will tell you on the first call if the economics do not work.
Lead generation, managed end to end.
Every campaign is billed per qualified sales call. We run the channels that fit your market and add more only when they improve the campaign economics.
Core
Lead generation
Lead generation managed end to end, with a human handling every reply and billing per qualified sales call.
- Dedicated sending fleet, built and warmed
- Verified lists, scored for fit
- Every reply answered inside the hour
- Live campaign reporting portal
Add-on
Warm calling & appointment setting
Every interested prospect gets a full human cadence: calls, nudges, and rebooking until the meeting happens.
- Speed-to-lead calls on every interested prospect
- No-show recovery and rebooking
- Long-cycle nurture on soft yeses
Add-on
Multi-channel outreach
The same targeting and copy discipline, run across additional channels so prospects see a single conversation wherever they respond.
- Sequenced with the core campaign
- Channel mix chosen per market
- Replies handled by the same human desk
For enterprise and larger teams
One team across every channel.
We coordinate every outreach channel, warm calling, website signals, and follow-up in one campaign plan, with every activity visible in your portal. By application.
- Every outreach channel, orchestrated
- Warm calling on interested prospects
- Website visitor identification and instant follow-up
- Appointment setting on the whole pipeline
- Full pipeline visibility in one portal
Benson Law case study
29 referral leads per month.
See the full funnel, the CRM-recorded results, and Matt Benson’s 16-minute interview.
29
referral leads per month
“It’s been the smoothest business experience I’ve had with any vendor that I’ve worked with.”
Matt Benson · Founder, Benson Law APCMore live campaigns
Live campaign
JR Land & Haul is a junk removal and demolition company in the northwest Chicago suburbs, launched in 2026. We run their lead generation end to end. Eleven weeks in: 80 commercial leads. Property managers, contractors, and facilities buyers.
80
commercial leads
10 weeks
from first send
Live campaign
A branding agency with $150,000 average contracts and a long sales cycle. We run their lead generation end to end. The first 60 days brought 10 qualified meetings and $1.5M in pipeline. The count is now 12 meetings.
$1.8M
pipeline
$450K
closed
Replies from live campaigns.
Quoted verbatim with greetings and contact details removed.
I get hundreds of emails a day and honestly, this is one of the best written, most personalized messages I've gotten. You clearly did your research, and I appreciate that a lot. Happy to jump on a call and learn more.
Appreciate the outreach. We're definitely interested in exploring how 20-30 commercial clients a month could help us grow. That's exactly what we need right now. Can you send over some details on how this works?
Thanks for reaching out. We'd be happy to explore this, and we have referral relationships with firms that work outside our area of expertise. Do you do employment law too? We also offer referral fees. Happy to jump on a call, or let me know what you have in mind.
I just booked a meeting for tomorrow. Next week will be a bit hectic. Look forward to our chat.
Let's discuss! Let's hear your pitch. Zoom call?
Please find the brief attached. We'd love to review your influencer roster that aligns with our upcoming launch. Based on the roster and our selection of influencers, we'll be able to move forward with the next steps in the agency selection process. Looking forward to hearing from you!
Thanks, happy to grab a call.
Thanks the list is helpful. I do know these companies and have either gotten "yes's" or "no's" from the proper contacts. I'd be interested in approaching HVAC, robotics, and IoT companies with a similar contact profile.
Yes, please run that map for us. I am curious what your team comes up with.
Thank you for reaching out. We have a couple of attorneys who we send referrals to, and would be up for a conversation re sending some to you. What is your standard referral fee? We'd be up for sending some overflow employment case and PI cases.
Nice to be connected! I'd be interested in hearing more about your agent-readiness assessment. Can you share this with me, or would you be happy to discuss it on a call?
Can we schedule some time tomorrow to talk on this? I'm really interested to learn more about this.
Thanks for reaching out. I practice probate law. PI attorneys and probate attorneys have a lot in common. I pay out referral fees for probate cases. I am especially interested in heirship cases, where an heir is left out of the distribution. Happy to chat. Do you have time today?
Yes, we take and give referrals to other law firms. You can call me tomorrow any time to discuss.
1:30 or 2:30 pm ET tomorrow works.
happy to find 15mins to chat, really useful insights from the previous report yousent. do you guys cover outside of GPT into claude, gemini, etc. generic AIO/GEO? free from 9-9:45am tomorrow, or from 10:30-11:30am PT!
Thanks for sharing! Sure, we can discuss it. How about Tuesday? Let me know what time works for you
the leads were pretty good, let's talk.
Let me know if this week or early next week works for you for a 30 mins exploration call. If you can share some pre-read appreciate it.
I handle almost exclusively med mal, so I'm happy to send you out some PI cases when they come in. Happy to discuss anytime.
Happy to chat next week. Thursday is fairly open if you want to pick a time. I'm on the East Coast (US).
Sure we can hop on a call, getting more commercial clients is high on our priority list. Is that 10am eastern time?
I would be interested in seeing the lead list. If the quality is good, I would be willing to have a conversation.
Thank you for contacting me. I would be interested in chatting, actually. When is a good time for you?
Thanks for reaching out, this sounds interesting. Yes, I'd be open to a quick conversation. Tuesday at 1 pm PST works on my end. Looking forward to connecting.
Thanks for reaching out. 3pm ET tomorrow works great for me, feel free to send over a calendar invite.
I am interested in hearing what you have to offer. Send me your calendar link so I can set a time for us to talk.
Good morning. Thank you for reaching out. I would be happy to discuss this with you. Your email aligns with my vision and am actively pursuing two add-ons at the moment. I am available today 3-3:30, Thursday 11-11:30, next week 3:30 or after M-W.
Yes, I’m interested to exploring further. The results you mentioned for the eight-figure IT firm are quite interesting. I would appreciate it if you could share some additional details on your methodology and how you structure the fee return guarantee. Please let me know what availability you have for a brief introductory call.
I will listen to your pitch, one sales guy to another. I am currently trying to increase our visibility and this is interesting…
Thanks for reaching out. We are always interested in talking with partners like yourself
Let's discuss more
Yes, I would be interested.
Sure.
Definitely worth a look. Send them my way when you have the shortlist ready.
Yes this looks like a good addition to our current marketing mix. I would like to learn more. Let’s look at some days/times for next week. I am away until Monday 8/31.
Yes.
12 eastern today works. Send me an invite
Sure. Thanks
That sounds interesting. Yes, please send over the list when you have a chance.
Thanks for the note. Yes, that sounds interesting. Please do send them over.
sure, I'd be interested in seeing the list.
sure, send the shortlist
Sure, happy to look
Yes, please.
Please tell me more about it.
Thank you for your outreach. I would like to learn more about your offering. Particularly the strategic planning element you address on your website
I'd like to learn more. How do I get on your calendar? Thank you!
I'm happy to learn more. Do you have some information you could share?
Let’s get time.
The team running your campaigns.
Oleg Pevzner
founder, Slate GTM
I built Slate’s operating system and still work directly on client campaigns with our engineering team. The same system also runs Slate’s own pipeline.
Before Slate, I worked in investment banking at Evercore, joined TrueNorth as its 18th employee and became a senior product manager, then co-founded a software company that grew past 100,000 users.
Recent development
3,935 changes shipped to our campaign system in the last six months
This is a GitHub contribution graph. Each square is one day; the greener the square, the more improvements shipped.
What clients say
“Oleg and his team really expanded our horizons on what we thought was possible with cold email. Strategy wise, he was able to find us prospects that most other agencies miss.”
Read full testimonialShow less
“I run an automation agency myself. I brought Oleg in to advise on the outbound. He was highly recommended by several reputable agency owners in the space. Our cold email system at the time was already strong, but Oleg and his team really expanded our horizons on what we thought was possible with cold email. Strategy wise, he was able to find us prospects that most other agencies miss. We were even able to consistently hit enterprise decision-makers, which is almost unheard of in cold outbound. His outreach is genuinely personal and creative instead of the recycled templated AI slop that most cold email “gurus” use. On the infrastructure and technology side, what Oleg and his team are building with AI right now is what the rest of the industry will be copying in six months.
Currently our sales team is regularly receiving over 100 leads per day, and booking 60-70% of them. We attribute a huge amount of that success to Oleg and his team. Whenever someone needs outbound, Slate is who I point them to.”
Ovrhaul’s live campaign dashboard · shared by Ryan
“Oleg built and launched a prospecting system that’s already opened doors to serious, right-fit opportunities. More importantly, he’s shown me a scalable way to leverage my strengths in service of companies that truly need what I do.”
“It’s been the smoothest business experience I’ve had with any vendor that I’ve worked with.”
Common questions before working with Slate.
What counts as a qualified sales call?
A qualified sales call is a completed meeting with a decision-maker at a company matching the ICP we agree in writing, with your offer as the agenda. The definition and price per call are set in the contract before launch, so both sides know exactly what counts.
How is Slate different from a typical lead generation agency?
Slate charges for qualified sales calls, not sends or contact volume. You also work directly with the people who build and run your campaigns instead of handing the account to a separate account manager.
Will this put my domain at risk?
No. Your corporate domain never sends a campaign email. We use a separate set of warmed domains and inboxes, with conservative sending limits and daily monitoring.
What happens to everything if I leave?
You keep the assets. If you leave, we transfer the domains, verified lists, copy, and campaign history to you.
See if Slate makes sense for your business.
In 30 minutes, we size your market, review the economics, and outline the work. You get the analysis either way.
30-minute strategy call
Prefer email? oleg@slategtm.com